Marketing
From Wikipedia, the free encyclopedia
Marketing is a societal process that is needed to discern consumers' wants; focusing on a product/service to those wants, and to mould the consumers towards the products/services. Marketing is fundamental to any businesses growth. The marketing teams (Marketers) have the task to create the consumer awareness of the products/services through marketing techniques; if a business does not pay attention to their products/services and their consumers' demographics, the business would not be able to endure longevity.
Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, often through market research.
Its specialist areas include:
- Advertising and Branding
- Direct Marketing
- International Marketing
- Industrial marketing
- Public Relations
- Communications
- Strategic Management
- Market Research
- Events Organization
- Database Marketing
- Search Engine Marketing
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